Does My Brand Need Video?

Videos are no longer optional when it comes to building a brand. The necessity for video in the age of social media is unmatched when it comes to creating content for marketing.

Grow A Following

According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands, more than any other type of content. Social media brings along the need for video due to the popularity of Vlogs and other social media apps such as YouTube, Snapchat, Vine, TikToc, etc. All these platforms have made strides in making video exciting, enticing, and easy to use. According to studies, roughly 90% of customers also say that videos help them make buying decisions. When it comes to thinking about trying to develop your brand for the execution of selling products and services, this is huge. A cohesive and reliable presence online is a significant function in having a successful and profitable brand. Think about the last time you stopped and saw an ad for a product. More likely than not, it was an exciting video that caused you to stop and watch.

Build Authenticity

Video is essential for many reasons; the main one is that it brings authenticity to your brand. Studies show that consumers trust brands that are authentic with their message and honest with their customers. Countless brands grow their customer base and authenticity by showcasing how they operate, their products in development, and the people collaborating to produce the finished product. This process is shared with social channels, which builds “hype” and excitement for the product. Show your authenticity by being in front of a camera and show people what you are about and why.

Brand Awareness

Another reason why video is so valuable to building a brand is that it increases brand awareness. For instance, a brand video aims to showcase a company’s high-level vision, mission, products, and services. According to popular video marketing statistics, video on landing pages is capable of increasing conversion rates by over 80%, and a mention of the word “video” in your email subject line boosts open rates by 19%.

Think of all of the many videos that one could create to get a message across. Imagine having to read through a how-to “record a video” book instead of watching a video of someone going step by step and you following along. A few examples of videos that help build a brand include demos, events, expert interviews, explainer videos, animated clips, case studies, and live videos.

Need help strategizing a video content calendar for your business? Or perhaps you need someone to help you with video production and editing. Contact us, and we’ll be happy to help evaluate your need for video to promote your business.